The International Taste & Quality Institute (iTQi) awards the Crystal Taste Award for consistently outstanding quality. It is awarded to products that have earned the highest honour of three stars in three consecutive years. In a blind test, the products are judged by an annually changing jury based on specific sensory analysis processes. Simmler is the world’s first manufacturer of jams which has received the Crystal Taste Award. In the meantime, three of Simmler’s products have already earned the Crystal Taste Award: Peach-passion fruit, black cherry & elderberry and black cherry with kirsch.

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